Email marketing sums up for 20% of Online transactions.
Yes, people don't open it unless you have sent them the best email catchy headline. Remember that.
Do you use analytics?
Use that.
Make a pattern of which user interest lies where.
And just work on it.
And then comes this killer tablet.
It will hit your target at first sight shoot order.
Ha Ha...
Yes, it's pure consciousness based design.
You design for a particular niche of users.